From €250K ARR
to a fundable Series A —
without guessing
what’s blocking you.
We install a 6-month Product + GTM operating system for VC-backed B2B SaaS between €250K–€1M ARR. One weekly rhythm across product, sales, and growth, built on your actual numbers — not a generic playbook.
10 questions. 2 minutes. One score out of 30.
We’ve led product & GTM at
$1.5B+ annualised revenue·
$100M+ ARR·
Strategy·
$0 → $300K in 12 months·
YC F24·
YC F24·
Fund GP·$1.5B+ annualised revenue·$100M+ ARR·Strategy·$0 → $300K in 12 months·YC F24·YC F24·Fund GP·Who this is for. And who it isn’t.
We work with VC-backed B2B SaaS between €250K and €1M ARR that have real users and at least one acquisition motion that works (PLG or outbound), but no unified Product + GTM operating system.
Product
“I can’t tell if it’s ICP, product, or my AE closing the wrong deals.”
Shipping by feel. Activation and retention not properly instrumented. Roadmap built from the loudest customer, not the right one.
GTM
“My pipeline is my LinkedIn DMs. That’s the problem.”
Founder-led heroics, not a documented playbook anyone else can run. Sales by intuition that stops working the moment you hire.
Narrative
“I have growth, but I can’t articulate why this market wins now.”
Investor story is vibes and vanity metrics, not a tight, data-backed Series A narrative. The pitch lands as wishful inevitability.
This is for you if
→You have €250K–€1M ARR and real users
→You have at least one acquisition motion that works (PLG or outbound)
→Product is shipping but activation / retention aren't properly instrumented
→GTM is founder-led heroics, not a weekly operating rhythm
→You want a Series A in the next 9–18 months
This is not for you if
×Pre-revenue or constantly pivoting what you sell
×You want generic advice instead of a weekly operating rhythm
×You’re unwilling to instrument product and GTM
×You can’t commit dedicated weekly time
×You’re Series A or beyond with a working GTM already
How we work with founders.
Three steps. One operating system. Each step is the diagnosis for the next.
Series A Readiness Score
10 questions. 2 minutes. One score out of 30 that shows how ready your Product + GTM operating system is for your first €1M+ ARR and a serious raise.
Start the Diagnostic →Scale Readiness Audit
Over 2 weeks, we run your product and GTM through our operating model, then deliver a 2-hour roadmapping session and 90-day plan showing exactly what’s blocking your first €1M+ ARR.
→Product maturity scorecard
→GTM & pipeline review
→90-day roadmap with 3 core bets modeled to ARR
If you continue into the 6-month program within 30 days, we credit the full €5,000.
Apply for the Audit →Product + GTM Operating System
A 6-month, hands-on engagement where we run your Product and GTM operating rhythm week to week: metrics, decisions, and execution until the system runs without us.
→Weekly working sessions (Product / GTM)
→Monthly board-style review on ARR plan vs reality
→Direct access to two senior operators (product + sales)
6-month minimum. Most founders stay 9–12 months as we help them cross €1M+ ARR.
We only work with a small number of teams at a time so we can stay hands-on. Apply early if your window is the next 6 months.
Apply for the Operating System →Enterprise option with onsite days and exec workshops starts at €25,000/month.
Investment at a glance.
Scale Readiness Audit
€5,000
One-time. Credited if you start the program within 30 days.
Product + GTM OS
From €5,000/mo
6-month minimum. Weekly product & GTM sessions, monthly board review.
Enterprise OS
From €25,000/mo
For companies needing onsite strategy days and exec workshops.
Simple guarantee
If by the end of your Audit we can’t show at least 5× your feein credible ARR or retention upside, we’ll keep working with you until we do.
Your first 90 days with us.
Three core bets. Each one mapped to a metric. Weeks 1–4 diagnose & design. Weeks 5–12 deploy.
Activation & onboarding — win the first 30 days
→Define activation / Aha moment
→Redesign onboarding to drive it
Metric: activation rate & week-4 retention
Monetization & expansion — raise revenue per account
→Clarify packaging (good / better / best)
→Add at least one expansion lever
Metric: ARPU and expansion revenue, modeled to ARR upside
Single repeatable demand engine — one channel that works
→Pick one motion (e.g. founder outbound) for 90 days
→Install nurture basics and weekly pipeline review
Metric: qualified pipeline created per week
Weekly working sessions with DJ + Dawid · Monthly board-style ARR review · No cohort — this is your program.
Apply for the Audit →Practitioners. Not theorists.
Every advisor in this program has operated at the stage you’re trying to reach — not observed it from a board seat.
Leads product strategy, customer discovery, and product-led growth — from MVP validation through retention, activation, and roadmap.
—BCG
—Super — $1.5B+ revenue
—Showpad — $100M+ ARR
—Tib Bar Bros — $0 to $300K in 12 months
Leads GTM design, sales motion, pricing, pipeline, and investor narrative. Now GP at Pioneers and advisor to YC-backed teams.
—LSE
—Branding Doctors — exit 2018
—Advisor: Beglaubigt.de (YC F24), Platus (YC F24)
—GP — Pioneers
Find out in 2 minutes
what’s blocking you.
One score. One verdict. One move to make tomorrow.