Core Program — Product + GTM Engine
Build the engineto $1M ARR.
Product and GTM working in sync — not gut feel, not premature scale. A system delivered over 3-6 months that turns early B2B signals into repeatable revenue and the traction to raise capital for your next scaling round.
Operators who’ve scaled product & GTM at
€1.5B+ scale·
€100M+ ARR·
Strategy·
€300K in 12 months·
YC advisor·
YC advisor·
Fund GP·Who we serve. And the traps we fix.
B2B founders with a technical background who have never scaled a product past $1M ARR. Most are stuck on the same three traps.
Blurry ICP
“Anyone who’ll take a call.”
Instead of one tight buyer you can find again and again. Without a sharp ICP, nothing else compounds.
Unvalidated MVP
“Let’s just ship it and see.”
Shipping to create value before you’ve proven the problem exists or the solution actually works.
No system
“We’ll figure it out as we go.”
Product and GTM run on gut feel, not a shared roadmap. Growth can’t be repeated because nothing is instrumented.
This is for you if
→You’re a B2B founder with a technical background (engineering, finance, design, law)
→You have early signals but haven’t scaled a product past $1M ARR
→You want product and GTM run as one revenue engine
→You’re ready for a 2-week sprint cadence over 3-6 months
This is not for you if
×You’re at the pre-idea stage
×You’re a post-PMF scale-up
×You just want a one-off strategy deck
The program
One engine, three ways in.
Entry point
Free
Community
Free events for builders and founders, plus free advisory for attendees — the easiest way to get into the room.
- →Free events for builders & founders
- →Free advisory for attendees
- →Frontier model credits up to $200 per event
Core offering
€10k · 3-6 months
PMF Program
Product and GTM built as one revenue engine over a 2-week sprint cadence. Product leads early; GTM scales after validation.
- →Path to up to $1M ARR
- →Product + GTM as one revenue engine
- →2-week sprint cadence over 3-6 months
- →Prepare to raise capital for your next round
Product leads early; GTM scales after validation.
For graduates
Free
Invest
Prep for your next funding round and co-invest alongside us, with day-0 access to our investor community.
- →Prep for next funding round + co-invest
- →Access to 100+ investors
- →50+ mentors (Product & GTM)
- →Investment committee at the end
Co-investors & network.
Graduates plug straight into an active investor community, with an investment committee at the end of the program.
Investors
100+
We invest alongside tier 1 VCs and angels — day-0 access for graduates.
Mentors
50+
Senior Product & GTM operators guiding founders through the program.
Vehicles
2+ active
Investment vehicles ready to co-invest with our graduates at the raise.
Operators. Not Theorists.
Product advisor & community builder. Scaled product & product-led growth at €100M–€1.5B+ companies. Built a startup to €300K in 12 months. Top mentor at Pioneers.
—Scaled PLG at €100M–€1.5B+ companies
—>€50M revenue delivered in 5 years
—Advised 15+ startups, scale-ups & Fortune 500 firms
—Built a 150+ founder community in 4 weeks
Startup advisor & angel investor. PMF advisor for Y Combinator & UTUM. Advisor to Family Offices, WHU & Plug and Play. 2+ active investment vehicles — day-0 access to our investor community.
—2 SaaS exits
—>€10M raised for startups
—PMF advisor — Y Combinator & UTUM
—Validated 100+ startup projects
Ready to build your revenue engine?
Join a community event, apply to the PMF program, or talk to us about the invest track.
Let’s talk →Community · PMF Program · Invest